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How to Recruit Creators Who Actually Use Your App
Learn app user acquisition that works by vetting real app-category users instead of generic UGC creators to build believable acquisition creative.
SaaS Onboarding Videos: Driving Real User Activation
A founder's guide to SaaS onboarding videos — how contextual video drives activation, where to place it, and what actually moves retention.
B2B Influencer Marketing: Building Creator Partnerships
B2B influencer marketing works differently than consumer campaigns. Here's how to build creator partnerships that convert on credibility, not reach.
App Localization for International Creator Campaigns
App localization done right turns one creator campaign into ten markets. Here's the growth operator's playbook for scaling UGC internationally.
SaaS landing page conversion: matching promise, video, CTA
A complete guide to saas landing page conversion — how promise, product video, and CTA placement work together to turn visitors into trials.
How to Build a Customer Video Testimonial Program for SaaS
A founder's guide to building a video testimonials program for SaaS: requests, incentives, tooling, and distribution that actually drives pipeline.
How to Plan and Produce a SaaS Demo Video That Sells
A complete guide to planning, scripting, and producing a SaaS demo video that converts trial signups into paying customers — no agency required.
Founder-Led Marketing: A Repeatable Program for SaaS Growth
Founder led marketing turned our stalled SaaS launch into a growth engine. Here's the repeatable system for apps and SaaS founders to run it well.
Mobile app marketing with creator content: the full guide
Mobile app marketing is shifting from polished ads to creator content. Here's how to source, brief, and scale UGC to cut CPI and boost retention.
How to Manage a UGC Campaign From Brief to Published Ad
A step-by-step guide to running a UGC campaign: creator selection, briefing, revisions, approval, and ad upload, plus how to measure results.
Best Background for UGC Videos: Choose and Style Your Space
Learn how to pick the best background for UGC videos, declutter small spaces, and style a set that boosts perceived production value without a studio.
UGC creator terms glossary: 30 words you need to know
A plain-English UGC creator terms glossary covering briefs, raw files, usage rights, and more — the vocabulary you need to sound like a pro on day one.